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Wednesday 31 August 2011

Vic Falls reports an upswing in arrivals

Vic Falls in Zimbabwe is reporting an impressive turn around with a big increase in occupancy levels. According to occupancy records at seven hotels, covering a total of 1 008 rooms, levels were up by 20% based on the same seven month last year (January to July). This translates into 13 193 extra rooms occupied over the same period in 2010.

Several hotels reported having their best July since 2000 with occupancies at 70% and above. Furthermore, going forward August to November is looking promising with greater occupancies forecast. There are reports of 80% and upwards and average room rates and REVPar are rising in tandem.
According to Ross Kennedy, CEO of Africa Albida, "Victoria Falls Safari Lodge had the best July occupancy in 10 years at 70%. The Boma Place of Eating had its second best July ever. Only July 2007 saw more covers per night at an average of 183, while 2011 had on average 163 per night."
Meanwhile Ilala Lodge Hotel General Manager, Roddy Meiring, advised that "the hotel saw a massive 87% occupancy in July 2011, which is up 15% on last year".
General Manager of The Victoria Falls Hotel, Karl Snater, says "we have seen an increase in occupancies from 2010, for all months except March, with July showing a massive 21% increase in occupancy from last year".
According to Kennedy, there are several reasons why Vic Falls is seeing an upswing while many other destinations continue to struggle to fill beds. "The settling and stability of the economy since dollarisation in 2009 has meant that the supply chain has normalised and is thus operating to international standards. In addition it has meant that use of foreign currency, pricing and access to goods has normalised and we are once again a tourist-friendly destination," he says.
Kennedy adds that the UK market, along with other markets that stopped supporting the area, have started to come back after "staying away" for most of the last 10 years and many operators who moved business across to Zambia between 200 and 2010 have now moved their clients back to Vic Falls.
"Destination marketing campaigns such as the Go To Victoria Falls campaign have also paid off, along with international and regional awareness and education campaigns with the travel trade and consumers," concludes Kennedy.

Tuesday 30 August 2011

Victoria Falls reports good occupancies

Feedback from Go To Victoria Falls members reveals that arrivals into Victoria Falls have seen a turnaround. The monthly fair market share statistics at the end of July show a substantial increase from last year as well as previous years. This is in direct contrast to the current tourism arrival figures in other Southern African destinations.


According to occupancy records at seven different hotels, covering a total of 1 008 rooms, arrivals into the destination were up by 20%, based on the same seven-month period last year (January to July). This translates into 13 193 extra rooms occupied (63 per night) over the same period in 2010.

Several hotels reported their best July since 2000, at 70%+ occupancies, and in some cases, July was among the best three or four months ever experienced at these hotels.

Forecasts for August to November look promising for the destination, with even greater occupancies predicted according to the in system occupancies for these hotels. There are reports of 80%+ and perhaps even the possibility of a few at 90%+. In addition, average room rates and Revenue Per Available Room (Revpar) are rising in tandem.

The economic and downstream benefits of this arrival trend are obvious as international and regional tourists, along with Zimbabwean visitors, spend ever increasing amounts of disposable income on their holidays. All areas of tourism, which include hotels, transfers, activities, restaurants, national parks, curio sellers, fuel stations, supermarkets and suppliers of goods, should see an upswing in revenue as a result of these increased arrivals.

According to Ross Kennedy, CEO of Africa Albida, “Victoria Falls Safari Lodge had the best July occupancy in 10 years at 70%. The Boma Place of Eating had its second best July ever. Only July 2007 saw more covers per night at an average of 183, while 2011 had on average 163 per night.”

Ilala Lodge Hotel GM, Roddy Meiring, says: “The hotel saw a massive 87% occupancy in July 2011, which is up 15% on last year.”

GM of The Victoria Falls Hotel, Karl Snater, adds: “We have seen an increase in occupancies from 2010 for all months except March, with July showing a massive 21% increase in occupancy from last year.”

These statistics show that while many destinations in Southern Africa might be seeing a decline in visitors, Victoria Falls on the Zimbabwe side is on the up and once again being recognised as a world-class destination.

Source: Victoria Falls reports good occupancies (23/08/11)

Monday 15 August 2011

Victoria Falls Occupancy levels 15 August 2011

Feedback from Go To Victoria Falls members is that arrivals into Vic Falls have seen an impressive turn around, with the monthly fair market share stats at the end of July [2011], showing a huge increase from last and previous years. This is in direct contrast to the current tourism arrival figures in other Southern African destinations. According to occupancy records at seven different hotels, covering a total of 1008 rooms, arrivals into the destination were up by 20%, based on the same seven months last year (January to July). This translates into 13,193 extra rooms occupied, (63 per night) over the same period in 2010.

Several hotels had their best July since 2000, at an astounding 70% + occupancies, and in some cases, July was amongst the best three or four months ever experienced at these hotels.

Furthermore, going forward August to November is looking extremely promising for the destination, with even greater occupancies forecast, according to the in system occupancies   for these hotels. There are reports of 80% + and perhaps even the possibility of a few at 90% +. In addition, average room rates and Revenue Per Available Room (Revpar) are rising in tandem, which is fantastic news for the destination.

The economic and downstream benefits of this arrival trend are obvious as international and regional tourists, along with Zimbabwean visitors, spend ever increasing amounts of disposable income on their holidays. All areas of tourism, which include hotels, transfers, activities, restaurants, national parks, curio sellers, fuel stations, supermarkets and suppliers of goods, will be seeing a direct upswing in revenue as a result of these increased arrivals.

According to Ross Kennedy, CEO of Africa Albida, “Victoria Falls Safari Lodge had the best July occupancy in 10 years at 70%. The Boma Place of Eating had its second best July ever. Only July 2007 saw more covers per night at an average of 183, while 2011 had on average 163 per night.”

Meanwhile Ilala Lodge Hotel General Manager, Roddy Meiring, advised that “the hotel saw a massive 87% occupancy in July 2011, which is up 15% on last year”.

General Manager of The Victoria Falls Hotel, Karl Snater, says “we have seen an increase in occupancies from 2010, for all months except March, with July showing a massive 21% increase in occupancy from last year”.

These statistics show that while many destinations in Southern Africa might be seeing a decline in visitors, Victoria Falls on the Zimbabwe side is on the up and once again being recognised as the world class destination, it has always been proud to be.

Source:  Victoria Falls Occupancy levels (15 August 2011)